ISM

UK anglers value this kind of tackle for the control it gives across freshwater and light-lure styles. The lures sit in the small-to-medium class — a 55mm, 6g floater is typical — which suits perch, chub, trout and pike on lighter gear, where a believable swimming action and a tight casting profile matter more than bulk. Matched to a responsive casting rod, the result is a balanced, technical set-up for working features and structure.

• JDM lures tuned for weight, depth and action
• Casting rods built to fish them precisely
• Finishes and specs aimed at UK lure styles

Britannic Trade imports genuine ISM tackle directly from Japan, with UK delivery. The range is growing — check back as new models land.