Saltwater Fishing Lures

How to choose a saltwater lure

Start with your technique and target species, then match the lure to the conditions on the day.

• Bass & pollack: surface stickbaits, shallow minnows and soft plastics for fishing close to structure and over weed.
• Shore jigging & deeper marks: metal jigs and slow-pitch styles to reach fish holding hard on the bottom.
• Eging (squid & cuttlefish): egi jigs in sizes and weights tuned to depth, tide and water clarity.
• LRF: tiny jig heads and micro soft baits for wrasse, mackerel, garfish and mini species off harbour walls and rock.
• Surfcasting: casting weights and bottom rigs for working open beaches.

The Japanese angle matters here: JDM lures are prized for their refined actions, precise casting balance and durable, saltwater-grade finishes, which is exactly what you want when conditions are testing and presentation makes the difference.

Browse by brand

• DUO bass minnows and stickbaits
• ima surface and sinking lures
• APIA seabass plugs
• Megabass precision saltwater lures
• Maria casting plugs and jigs
• YAMASHITA egi for eging
• DUEL egi and hard baits
• COREMAN bass soft baits and vibration lures
• SEAFLOOR CONTROL slow-pitch metal jigs
• Major Craft jigs and soft baits

Prefer to shop the rest of the kit alongside your lures? Explore our terminal tackle, fishing lines and freshwater lures.