Delivery update: orders placed before 1 October may take up to 2 weeks longer than our usual 7–14 working days.
This is due to seasonal supply schedules. Items marked "UK stock" are unaffected and still ship in 1–2 working days.
ISM
73 products
ISM is a Japanese tackle brand focused on purpose-built lures and the rods to fish them. Our stocked range pairs casting rods such as the Infinite Blade series with compact, action-tuned lures like the Closer floating minnow — finished in detailed JDM colourways such as Silver Shad and built to a precise weight and dive specification.
About ISM
UK anglers value this kind of tackle for the control it gives across freshwater and light-lure styles. The lures sit in the small-to-medium class — a 55mm, 6g floater is typical — which suits perch, chub, trout and pike on lighter gear, where a believable swimming action and a tight casting profile matter more than bulk. Matched to a responsive casting rod, the result is a balanced, technical set-up for working features and structure.
- JDM lures tuned for weight, depth and action
- Casting rods built to fish them precisely
- Finishes and specs aimed at UK lure styles
Britannic Trade imports genuine ISM tackle directly from Japan, with UK delivery. The range is growing — check back as new models land.
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