Most of the range is ordered from Japan for you and arrives in 7–14 working days. Items marked “UK stock” are already here and ship in 1–2 working days. Either way you buy in pounds from a UK company, with no customs or import fees to pay.
2020 founded Britannic Trade Ltd, UK company
From Japan to your door
Most of our range comes through our supply chain in Japan. For items sourced to order from Japan, we bring them into the UK and send them on to you.
Both kinds in one basket? We send everything together when the Japan items arrive. There are no customs or import fees to pay on delivery.
Sourced in Japan
We buy from Japan's own tackle market — Daiwa, Shimano, Vanfook, Sunline, Varivas, Major Craft and more than 120 other brands — and sell it here in pounds. Because Britannic Trade Ltd imports the goods first, the price you see is the price you pay: there are no customs or import fees waiting for you at the door.
Freshwater and sea fishing
Whether you're spinning for sea bass on the Welsh coast, lure fishing for perch on a Yorkshire canal, or jigging for cod offshore — the range covers the main UK disciplines. Browse reels, rods, lines, lures, hooks and accessories in the sizes and ratings that suit the conditions UK anglers actually fish.
Britannic Guides
Japanese tackle comes with model years, JDM-only sizes and rating systems that don't match the UK shelf. Our buying guides explain what the numbers mean — reel sizes, line ratings, rod actions — for LRF, eging, shore jigging, bass and perch. If a guide doesn't answer it, ask us.
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