Britannic Trade is a UK retailer dedicated to premium Japanese fishing tackle. We bring the rods, reels, lures and line that anglers in Japan trust — from brands like Daiwa, Shimano, Varivas, Okuma, Yamashita, Daiichiseiko and Major Craft — directly to anglers across Britain.
About Britannic Trade
UK Specialists in Japanese Fishing Tackle
Why Japanese tackle
Built for finesse, made to last
Japanese domestic-market (JDM) tackle is engineered to an exceptional standard. It is the gear behind modern finesse techniques — light rock fishing (LRF), eging for squid, shore jigging and light lure fishing for bass and perch — where sensitivity, balance and reliability matter most.
Much of this equipment is hard to find on the UK high street. We source it so you don't have to import it yourself.
Our promise
Genuine gear, fast UK delivery
Every product we sell is genuine Japanese tackle. Orders are dispatched quickly from the UK, and we back your purchase with a 14-day returns policy. If there is a specific JDM item you are looking for and can't see on the site, get in touch — we can often source it.
The company
Britannic Trade Ltd
Britannic Trade Ltd is a company registered in England & Wales (company number 12852678), incorporated in 2020. Our registered office is 31a Long Acre, Covent Garden, London WC2E 9LA, United Kingdom.
Have a question? Email info@britannictrade.co.uk or visit our contact page.
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