ISM

ISM is a Japanese tackle brand focused on purpose-built lures and the rods to fish them. Our stocked range pairs casting rods such as the Infinite Blade series with compact, action-tuned lures like the Closer floating minnow — finished in detailed JDM colourways such as Silver Shad and built to a precise weight and dive specification.

UK anglers value this kind of tackle for the control it gives across freshwater and light-lure styles. The lures sit in the small-to-medium class — a 55mm, 6g floater is typical — which suits perch, chub, trout and pike on lighter gear, where a believable swimming action and a tight casting profile matter more than bulk. Matched to a responsive casting rod, the result is a balanced, technical set-up for working features and structure.

JDM lures tuned for weight, depth and action
Casting rods built to fish them precisely
Finishes and specs aimed at UK lure styles

Britannic Trade imports genuine ISM tackle directly from Japan, with UK delivery. The range is growing — check back as new models land.

ISM RISEN 110F 110mm : 20g Floating #03 MATTE TIGER

£28.00

ISM RISEN 110F 110mm : 20g Floating #03 MATTE TIGER

£28.00

In stock 4 Products

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ISM RAVER 115 115mm : 14.5g Floating #07 PURPLE HAZE

£27.00

ISM RAVER 115 115mm : 14.5g Floating #07 PURPLE HAZE

£27.00

In stock 4 Products

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ISM RAVER 115 115mm : 14.5g Floating #06 BLUE BACK LIME CHART

£27.00

ISM RAVER 115 115mm : 14.5g Floating #06 BLUE BACK LIME CHART

£27.00

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ISM RAVER 115 115mm : 14.5g Floating #04 BLACK BACK GOLD

£27.00

ISM RAVER 115 115mm : 14.5g Floating #04 BLACK BACK GOLD

£27.00

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ISM RAVER 115 115mm : 14.5g Floating #03 MATTE TIGER

£27.00

ISM RAVER 115 115mm : 14.5g Floating #03 MATTE TIGER

£27.00

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ISM RAVER 115 115mm : 14.5g Floating #02 GHOST AYU

£27.00

ISM RAVER 115 115mm : 14.5g Floating #02 GHOST AYU

£27.00

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ISM RAVER 115 115mm : 14.5g Floating #01 GHOST WAKASAGI

£27.00

ISM RAVER 115 115mm : 14.5g Floating #01 GHOST WAKASAGI

£27.00

In stock 4 Products

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ISM PULL 70F 70mm : 4.5g Floating #07 SKELETON LIME CHART

£25.00

ISM PULL 70F 70mm : 4.5g Floating #07 SKELETON LIME CHART

£25.00

In stock 4 Products

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ISM CLOSER 55mm : 6g Floating #10 PURPLE WAKASAGI

£24.00

ISM CLOSER 55mm : 6g Floating #10 PURPLE WAKASAGI

£24.00

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ISM CLOSER 55mm : 6g Floating #09 SKELETON LIME CHART

£24.00

ISM CLOSER 55mm : 6g Floating #09 SKELETON LIME CHART

£24.00

In stock 4 Products

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ISM CLOSER 55mm : 6g Floating #08 GREEN SHAD

£24.00

ISM CLOSER 55mm : 6g Floating #08 GREEN SHAD

£24.00

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ISM CLOSER 55mm : 6g Floating #07 BLACK BACK GOLD

£24.00

ISM CLOSER 55mm : 6g Floating #07 BLACK BACK GOLD

£24.00

In stock 4 Products

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ISM CLOSER 55mm : 6g Floating #06 WA AYU

£24.00

ISM CLOSER 55mm : 6g Floating #06 WA AYU

£24.00

In stock 2 Products

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ISM CLOSER 55mm : 6g Floating #05 SPRING SHAD

£24.00

ISM CLOSER 55mm : 6g Floating #05 SPRING SHAD

£24.00

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ISM CLOSER 55mm : 6g Floating #04 CLEAR LEMON

£24.00

ISM CLOSER 55mm : 6g Floating #04 CLEAR LEMON

£24.00

In stock 4 Products

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ISM CLOSER 55mm : 6g Floating #03 MATTE TIGER

£24.00

ISM CLOSER 55mm : 6g Floating #03 MATTE TIGER

£24.00

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ISM CLOSER 55mm : 6g Floating #02 NATURAL SHAD

£24.00

ISM CLOSER 55mm : 6g Floating #02 NATURAL SHAD

£24.00

In stock 2 Products

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ISM CLOSER 55mm : 6g Floating #01 SILVER SHAD

£24.00

ISM CLOSER 55mm : 6g Floating #01 SILVER SHAD

£24.00

In stock 4 Products

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ISM INFINITE BLADE NAKED IBNC-66XH (Casting)

£287.00

ISM INFINITE BLADE NAKED IBNC-66XH (Casting)

£287.00

In stock 2 Products

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ISM INFINITE BLADE NAKED IBNC-66M (Casting)

£287.00

ISM INFINITE BLADE NAKED IBNC-66M (Casting)

£287.00

In stock 2 Products

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