- UK Stock
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Reels
- Reel model codes explained
- JDM vs European spec
- Best spinning reels for UK anglers
- Best baitcasting reels
Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Rods
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- Sea bass & flatfish (330)
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- Bass (378)
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Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Lures
- Metal jigs (6,330)
- Soft lures (3,633)
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- Soft lures (1,946)
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- Topwater (230)
Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Lines
Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Terminal Tackle
- Assist hooks (1,072)
- Single hooks (601)
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- Lure & treble hooks (817)
- Jig heads (1,413)
Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Accessories
Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Brands
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Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Guides
Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
UROCO
707 products
UROCO is a Japanese saltwater lure maker specialising in large topwater pencils and stickbaits built for serious casting. The range we stock is led by the UROCO Pencil in a 190mm, 100g floating format, finished in hologram and clear-bodied patterns designed to throw light and draw aggressive surface strikes. These are big-fish casting baits — long-distance pencils that work, dart and dive across the surface when retrieved with a steady walk-the-dog or twitching cadence.
About UROCO
Lures of this size and weight suit UK anglers chasing hard-fighting surface feeders from rock marks, boats and offshore grounds, where a heavy pencil cuts through wind and reaches fish that lighter plugs can't. The bold, baitfish-style finishes give plenty of flash and contrast across clear and coloured water alike.
- Floating topwater pencils and stickbaits
- Heavy casting weights for distance and wind
- Hologram and clear-body baitfish finishes
Britannic Trade imports genuine UROCO tackle direct from Japan with UK delivery, and the range is growing.






