- UK Stock
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Reels
- Reel model codes explained
- JDM vs European spec
- Best spinning reels for UK anglers
- Best baitcasting reels
Ships in 1–2 working daysOrdered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Rods
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Lures
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Ships in 1–2 working daysOrdered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Lines
Ships in 1–2 working daysOrdered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Terminal Tackle
Ships in 1–2 working daysOrdered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Accessories
Ships in 1–2 working daysOrdered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Brands
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Ships in 1–2 working daysOrdered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Guides
Ships in 1–2 working days
Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
ACTIVE
321 products
Shop our range of ACTIVE fishing tackle at Britannic Trade — your UK source for premium Japanese fishing gear. ACTIVE is a respected Japanese fishing brand known for quality construction, innovative design and exceptional performance in both freshwater and saltwater environments.
About ACTIVE
Browse our full selection of ACTIVE products, ordered from Japan for you and delivered anywhere in the UK with no customs or import fees to pay. Delivery is normally 7–14 working days; items marked “UK stock” ship in 1–2. At Britannic Trade, we bring the best of Japanese fishing tackle directly to UK anglers, offering competitive prices and expert product knowledge.
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