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Fishing Rods

Fishing Rods

3,526 products

Our fishing rods collection brings the best of Japanese (JDM) blank technology to UK anglers — a range of 361+ rods built for the way we fish here, from rock-mark LRF and clearwater perch to shore jigging for bass and surfcasting for cod. Japanese rod makers are known for their refinement: high-modulus carbon blanks, crisp tip recovery, faultless guide alignment and finish that you feel the moment you load the rod into a fish. Whether you target bass, pollack and wrasse on the coast or pike, perch and zander on freshwater, there's a precision tool here matched to your method.

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3,526 products

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ARES

Lester Yumesumi GVX TR 6.7 (Spinning)

£640.00

ARES

Lester Yumesumi GVX 8.6L 2 Piece (Spinning)

£817.00

ARES

Lester Yumesumi Boron 8.3ML 2 Piece (Spinning)

£755.00

ARES

Lester Yumesumi Boron 8.6 Slow 2 Piece (Spinning)

£764.00

ARES

Lester Yumesumi Boron 8.6M 2 Piece (Spinning)

£773.00

ARES

Lester Yumeaji GVX 5.9 2 Piece (Spinning)

£561.00

ARES

Lester Shien 709 TZ (Spinning)

£599.00

ARES

Lester Ruler Sensitivity 7.8 L (Spinning)

£852.00

ARES

Lester Yumesumi Boron 8.3 M 2 Piece (Spinning)

£764.00

ARES

Lester Beast Sniper Boron 7.8 2 Piece (Spinning)

£764.00

ARES

Lester Yumesumi Boron 8.0 M 2 Piece (Spinning)

£755.00

ARES

Lester Yumeaji GVX-TCH 601 6.1 (Spinning)

£649.00

ARES

Lester Ruler Sensitivity M 8.0 (Spinning)

£870.00

ARES

Lester Yumeaji GVX-TCH 509 5.9 (Spinning)

£640.00

ARES

Lester Shien LG 510S TZ 5.10 (Spinning)

£501.00

ARES

Laester Shien 809TZ (Spinning)

£667.00

ARES

Lester Ruler Sensitivity 8.6 Slow (Spinning)

£870.00

ARES

Lester Beast Warrior 8.0 (Spinning)

£888.00

ARES

Laester Shien 903TZ (Spinning)

£693.00

ARES

Laester Shien LG 603S TZ (Spinning)

£516.00

Showing 81–100 of 3,526 products

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About Fishing Rods

How to choose a rod

Pick by technique first, then refine by target species and conditions:

  • By technique — light, fast-tipped rods for LRF and finesse; longer, powerful blanks for shore jigging and surfcasting; balanced casting and spinning rods for bass and lure work; specialist actions for eging (squid and cuttlefish).
  • By species — match the casting weight and power rating to your quarry, from delicate trout, grayling and mullet through to hard-pulling cod, pollack and pike.
  • By conditions — a longer rod buys distance and line control over rough ground and surf; a shorter, lighter rod gives sensitivity and accuracy in close, snaggy water.

Browse by brand

Explore rods and rod-builder ranges from the leading Japanese names:

  • DAIWA rods — broad coverage across saltwater and freshwater disciplines.
  • SHIMANO rods — refined blanks for lure, jigging and shore fishing.
  • Major Craft rods — strong LRF, eging and shore-jigging options.
  • TailWalk rods — versatile saltwater and bass blanks.
  • OLYMPIC rods — heritage Japanese rod craftsmanship.
  • PALMS rods — finesse, trout and salt-game actions.
  • APIA rods — specialist sea-bass and lure rods.
  • Tict rods — dedicated ultralight LRF tackle.
  • BREADEN rods — finesse and light-game blanks.
  • SMITH rods — trout, salt and lure-fishing specialists.

Browse the full range above and pair your rod with a matched fishing reel, fishing line and saltwater lures.

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