Fishing Rods

Our fishing rods collection brings the best of Japanese (JDM) blank technology to UK anglers — a range of 361+ rods built for the way we fish here, from rock-mark LRF and clearwater perch to shore jigging for bass and surfcasting for cod. Japanese rod makers are known for their refinement: high-modulus carbon blanks, crisp tip recovery, faultless guide alignment and finish that you feel the moment you load the rod into a fish. Whether you target bass, pollack and wrasse on the coast or pike, perch and zander on freshwater, there's a precision tool here matched to your method.

How to choose a rod

Pick by technique first, then refine by target species and conditions:

By technique — light, fast-tipped rods for LRF and finesse; longer, powerful blanks for shore jigging and surfcasting; balanced casting and spinning rods for bass and lure work; specialist actions for eging (squid and cuttlefish).
By species — match the casting weight and power rating to your quarry, from delicate trout, grayling and mullet through to hard-pulling cod, pollack and pike.
By conditions — a longer rod buys distance and line control over rough ground and surf; a shorter, lighter rod gives sensitivity and accuracy in close, snaggy water.

Browse by brand

Explore rods and rod-builder ranges from the leading Japanese names:

DAIWA rods — broad coverage across saltwater and freshwater disciplines.
SHIMANO rods — refined blanks for lure, jigging and shore fishing.
Major Craft rods — strong LRF, eging and shore-jigging options.
TailWalk rods — versatile saltwater and bass blanks.
OLYMPIC rods — heritage Japanese rod craftsmanship.
PALMS rods — finesse, trout and salt-game actions.
APIA rods — specialist sea-bass and lure rods.
Tict rods — dedicated ultralight LRF tackle.
BREADEN rods — finesse and light-game blanks.
SMITH rods — trout, salt and lure-fishing specialists.

Browse the full range above and pair your rod with a matched fishing reel, fishing line and saltwater lures.

Huerco MG series MG600R-5S (Spinning)

£221.00

Huerco MG series MG600R-5S (Spinning)

£221.00

In stock 2 Products

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Crazy Ocean OCEAN WHIP IKA METAL OWIM-B65N (Casting)

£140.00

Crazy Ocean OCEAN WHIP IKA METAL OWIM-B65N (Casting)

£140.00

In stock 4 Products

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Crazy Ocean OCEAN CLAW OCL-S63M/S (Spinning)

£140.00

Crazy Ocean OCEAN CLAW OCL-S63M/S (Spinning)

£140.00

In stock 4 Products

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Jet Slow Portament Portament 73C Jet edition (4 pieces, Casting)

£376.00

Jet Slow Portament Portament 73C Jet edition (4 pieces, Casting)

£376.00

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Jet Slow Jet Setter Jet Setter 71C (4 pieces, Casting)

£399.00

Jet Slow Jet Setter Jet Setter 71C (4 pieces, Casting)

£399.00

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Jet Slow Jet Setter Jet Setter 64S (4 pieces, Spinning)

£337.00

Jet Slow Jet Setter Jet Setter 64S (4 pieces, Spinning)

£337.00

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Jet Slow Jet Setter Jet Setter 61C (4 pieces, Casting)

£376.00

Jet Slow Jet Setter Jet Setter 61C (4 pieces, Casting)

£376.00

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Jet Slow Jet Setter Jet Setter 510C AM (3 pieces, Casting)

£403.00

Jet Slow Jet Setter Jet Setter 510C AM (3 pieces, Casting)

£403.00

In stock 4 Products

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Jet Slow Jet Setter Jet Setter 36C SPROUT (3 pieces, Casting)

£272.00

Jet Slow Jet Setter Jet Setter 36C SPROUT (3 pieces, Casting)

£272.00

In stock 4 Products

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ISM INFINITE BLADE NAKED IBNC-66XH (Casting)

£292.00

ISM INFINITE BLADE NAKED IBNC-66XH (Casting)

£292.00

In stock 2 Products

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ISM INFINITE BLADE NAKED IBNC-66M (Casting)

£292.00

ISM INFINITE BLADE NAKED IBNC-66M (Casting)

£292.00

In stock 2 Products

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Huerco XT series XT510R-4C (Casting)

£337.00

Huerco XT series XT510R-4C (Casting)

£337.00

In stock 2 Products

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Huerco XT series XT611R-4S (Spinning)

£344.00

Huerco XT series XT611R-4S (Spinning)

£344.00

In stock 2 Products

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Huerco XT series XT711R-5S (Spinning)

£349.00

Huerco XT series XT711R-5S (Spinning)

£349.00

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Huerco XT series XT605R-4C (Casting)

£344.00

Huerco XT series XT605R-4C (Casting)

£344.00

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Huerco XT series XT610R-4C (Casting)

£344.00

Huerco XT series XT610R-4C (Casting)

£344.00

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Huerco XT series XT710R-5C (Casting)

£349.00

Huerco XT series XT710R-5C (Casting)

£349.00

In stock 2 Products

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Huerco VR series VR180-10 (Spinning)

£99.00

Huerco VR series VR180-10 (Spinning)

£99.00

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Huerco VR series VR240-30 (Spinning)

£134.00

Huerco VR series VR240-30 (Spinning)

£134.00

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Huerco GT series GT906-6S (Spinning)

£363.00

Huerco GT series GT906-6S (Spinning)

£363.00

In stock 2 Products

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Fishing Rods

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