Fishing Rods

How to choose a rod

Pick by technique first, then refine by target species and conditions:

• By technique — light, fast-tipped rods for LRF and finesse; longer, powerful blanks for shore jigging and surfcasting; balanced casting and spinning rods for bass and lure work; specialist actions for eging (squid and cuttlefish).
• By species — match the casting weight and power rating to your quarry, from delicate trout, grayling and mullet through to hard-pulling cod, pollack and pike.
• By conditions — a longer rod buys distance and line control over rough ground and surf; a shorter, lighter rod gives sensitivity and accuracy in close, snaggy water.

Browse by brand

Explore rods and rod-builder ranges from the leading Japanese names:

• DAIWA rods — broad coverage across saltwater and freshwater disciplines.
• SHIMANO rods — refined blanks for lure, jigging and shore fishing.
• Major Craft rods — strong LRF, eging and shore-jigging options.
• TailWalk rods — versatile saltwater and bass blanks.
• OLYMPIC rods — heritage Japanese rod craftsmanship.
• PALMS rods — finesse, trout and salt-game actions.
• APIA rods — specialist sea-bass and lure rods.
• Tict rods — dedicated ultralight LRF tackle.
• BREADEN rods — finesse and light-game blanks.
• SMITH rods — trout, salt and lure-fishing specialists.

Browse the full range above and pair your rod with a matched fishing reel, fishing line and saltwater lures.