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Fishing Rods

Fishing Rods

3,526 products

Our fishing rods collection brings the best of Japanese (JDM) blank technology to UK anglers — a range of 361+ rods built for the way we fish here, from rock-mark LRF and clearwater perch to shore jigging for bass and surfcasting for cod. Japanese rod makers are known for their refinement: high-modulus carbon blanks, crisp tip recovery, faultless guide alignment and finish that you feel the moment you load the rod into a fish. Whether you target bass, pollack and wrasse on the coast or pike, perch and zander on freshwater, there's a precision tool here matched to your method.

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3,526 products

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DAIWA

Wise Stream 74ML-5-Q (5 Pieces, Spinning)

£372.00

DAIWA

Wise Stream 42ULB-3-Q (3 Pieces, Casting)

£304.00

DAIWA

Wise Stream 53LB-3-Q (3 Pieces, Casting)

£309.00

DAIWA

Wise Stream 410L-3-Q (3 Pieces, Spinning)

£345.00

DAIWA

Wise Stream 43UL-3-Q (3 Pieces, Spinning)

£300.00

DAIWA

Tatula XT 732MHFB (2 Pieces, Casting)

£187.00

DAIWA

Tatula XT 651LFB (1 Pce+grip Joint, Casting)

£177.00

DAIWA

Tatula XT 642ULXS-ST (2 Pieces, Spinning)

£182.00

DAIWA

Trout X NT 51LB-N (2 Pieces, Casting)

£183.00

DAIWA

Tatula XT 6112HSB (2 Pieces, Casting)

£189.00

DAIWA

Tatula XT 662MRB-G (2 Pieces, Casting)

£180.00

DAIWA

Tatula XT 6102HFB (2 Pieces, Casting)

£187.00

DAIWA

Tatula XT 622ULXS (2 Pieces, Spinning)

£146.00

DAIWA

Tatula Elite 691MLRB (1 Piece, Casting)

£438.00

DAIWA

Tatula XT 732HFB (2 Pieces, Casting)

£189.00

DAIWA

Tatula Elite 701MLFS (1 Pce+grip Joint, Spinning)

£441.00

DAIWA

Tatula XT 681MLFS (1 Pce+grip Joint, Spinning)

£185.00

DAIWA

Tatula XT 6101MHRB (1 Pce+grip Joint, Casting)

£182.00

DAIWA

Tatula XT 621ULXS (1 Pce+grip Joint, Spinning)

£178.00

DAIWA

Tatula XT 6111HSB (1 Pce+grip Joint, Casting)

£189.00

Showing 3,001–3,020 of 3,526 products

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About Fishing Rods

How to choose a rod

Pick by technique first, then refine by target species and conditions:

  • By technique — light, fast-tipped rods for LRF and finesse; longer, powerful blanks for shore jigging and surfcasting; balanced casting and spinning rods for bass and lure work; specialist actions for eging (squid and cuttlefish).
  • By species — match the casting weight and power rating to your quarry, from delicate trout, grayling and mullet through to hard-pulling cod, pollack and pike.
  • By conditions — a longer rod buys distance and line control over rough ground and surf; a shorter, lighter rod gives sensitivity and accuracy in close, snaggy water.

Browse by brand

Explore rods and rod-builder ranges from the leading Japanese names:

  • DAIWA rods — broad coverage across saltwater and freshwater disciplines.
  • SHIMANO rods — refined blanks for lure, jigging and shore fishing.
  • Major Craft rods — strong LRF, eging and shore-jigging options.
  • TailWalk rods — versatile saltwater and bass blanks.
  • OLYMPIC rods — heritage Japanese rod craftsmanship.
  • PALMS rods — finesse, trout and salt-game actions.
  • APIA rods — specialist sea-bass and lure rods.
  • Tict rods — dedicated ultralight LRF tackle.
  • BREADEN rods — finesse and light-game blanks.
  • SMITH rods — trout, salt and lure-fishing specialists.

Browse the full range above and pair your rod with a matched fishing reel, fishing line and saltwater lures.

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