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Reels
- Reel model codes explained
- JDM vs European spec
- Best spinning reels for UK anglers
- Best baitcasting reels
Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Rods
- Jigging & casting (607)
- Shore jigging (171)
- Sea bass & flatfish (389)
- Eging (233)
- Light game & LRF (241)
- Bass (544)
- Trout (454)
- All-purpose (195)
Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Lures
- Metal jigs (6,532)
- Soft lures (3,811)
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- Sinking pencils (1,270)
- Squid jigs (egi) (1,430)
- Tairaba & bottom (1,023)
- Ika metal & sutte (1,066)
- Soft lures (2,593)
- Trout plugs (2,260)
- Trout spoons (2,140)
- Minnows & shads (733)
- Crankbaits (404)
- Vibrations (360)
- Topwater (200)
Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Lines
Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Terminal Tackle
- Assist hooks (1,058)
- Single hooks (597)
- Worm hooks (1,042)
- Lure & treble hooks (843)
- Jig heads (1,521)
Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Accessories
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Brands
- Varivas (836)
- Sunline (752)
- YGK (230)
- Vanfook (368)
- Gamakatsu (843)
- Decoy (980)
- Owner (727)
- Daiichiseiko (217)
Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
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Guides
Ordered from Japan for you in 7–14 working days · Items marked UK stock ship in 1–2 working days · Free UK delivery over £50
Bait Breath
198 products
Bait Breath is a Japanese tackle maker with a long-standing reputation for finesse soft plastics and compact lures built for light, technical fishing. The range we stock includes hardware such as the CHERRY SPIN — a 21g (3/4oz) spinner-blade lure whose flash and vibration make it a natural fit for searching wide water and triggering reaction strikes.
About Bait Breath
Anglers value Bait Breath for the subtle, lifelike action and refined detailing that Japanese lure design is known for. Compact, well-balanced lures like these suit UK light-game styles — sea bass on the shore, LRF for mini species, and predator work for perch — where casting distance, a tight wobble and confidence-inspiring finish matter most. Britannic Trade imports genuine Bait Breath tackle directly from Japan with UK delivery, and the range is growing.
- Blade and spinner-style lures (e.g. CHERRY SPIN)
- Finesse soft plastics and light-game baits
- Compact lures for sea bass, LRF and perch






















