Fishing Rods

Our fishing rods collection brings the best of Japanese (JDM) blank technology to UK anglers — a range of 361+ rods built for the way we fish here, from rock-mark LRF and clearwater perch to shore jigging for bass and surfcasting for cod. Japanese rod makers are known for their refinement: high-modulus carbon blanks, crisp tip recovery, faultless guide alignment and finish that you feel the moment you load the rod into a fish. Whether you target bass, pollack and wrasse on the coast or pike, perch and zander on freshwater, there's a precision tool here matched to your method.

How to choose a rod

Pick by technique first, then refine by target species and conditions:

By technique — light, fast-tipped rods for LRF and finesse; longer, powerful blanks for shore jigging and surfcasting; balanced casting and spinning rods for bass and lure work; specialist actions for eging (squid and cuttlefish).
By species — match the casting weight and power rating to your quarry, from delicate trout, grayling and mullet through to hard-pulling cod, pollack and pike.
By conditions — a longer rod buys distance and line control over rough ground and surf; a shorter, lighter rod gives sensitivity and accuracy in close, snaggy water.

Browse by brand

Explore rods and rod-builder ranges from the leading Japanese names:

DAIWA rods — broad coverage across saltwater and freshwater disciplines.
SHIMANO rods — refined blanks for lure, jigging and shore fishing.
Major Craft rods — strong LRF, eging and shore-jigging options.
TailWalk rods — versatile saltwater and bass blanks.
OLYMPIC rods — heritage Japanese rod craftsmanship.
PALMS rods — finesse, trout and salt-game actions.
APIA rods — specialist sea-bass and lure rods.
Tict rods — dedicated ultralight LRF tackle.
BREADEN rods — finesse and light-game blanks.
SMITH rods — trout, salt and lure-fishing specialists.

Browse the full range above and pair your rod with a matched fishing reel, fishing line and saltwater lures.

XESTA ASSAULT JET TYPE TR ST510M-S SOLID TECHINIQUE (2 pieces, Spinning)

£278.00

XESTA ASSAULT JET TYPE TR ST510M-S SOLID TECHINIQUE (2 pieces, Spinning)

£278.00

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XESTA ASSAULT JET 85M QUICK SLUGGER (2 pieces, Spinning)

£301.00

XESTA ASSAULT JET 85M QUICK SLUGGER (2 pieces, Spinning)

£301.00

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Valleyhill Retromatic-X RMXS-70S (2 pieces, Spinning)

£209.00

Valleyhill Retromatic-X RMXS-70S (2 pieces, Spinning)

£209.00

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XESTA ASSAULT JET 711L TECHNICAL SHOOTER (2 pieces, Spinning)

£287.00

XESTA ASSAULT JET 711L TECHNICAL SHOOTER (2 pieces, Spinning)

£287.00

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Valleyhill Retromatic-X RMXS-60S-VT (2 pieces, Spinning)

£207.00

Valleyhill Retromatic-X RMXS-60S-VT (2 pieces, Spinning)

£207.00

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Valleyhill Retrograde-Z RGZS-72S-JP (2 pieces, Spinning)

£420.00

Valleyhill Retrograde-Z RGZS-72S-JP (2 pieces, Spinning)

£420.00

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Valleyhill Retrograde-Z RGZS-68S-JP (2 pieces, Spinning)

£413.00

Valleyhill Retrograde-Z RGZS-68S-JP (2 pieces, Spinning)

£413.00

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Valleyhill Retrograde-X RGXS-63S (2 pieces, Spinning)

£262.00

Valleyhill Retrograde-X RGXS-63S (2 pieces, Spinning)

£262.00

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Valleyhill Retrograde-X RGXS-70SUL (2 pieces, Spinning)

£244.00

Valleyhill Retrograde-X RGXS-70SUL (2 pieces, Spinning)

£244.00

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Valleyhill Retrograde-Z RGZS-64S-JP (2 pieces, Spinning)

£405.00

Valleyhill Retrograde-Z RGZS-64S-JP (2 pieces, Spinning)

£405.00

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Valleyhill Retrograde-X RGXS-611S(N) (2 pieces, Spinning)

£269.00

Valleyhill Retrograde-X RGXS-611S(N) (2 pieces, Spinning)

£269.00

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Valleyhill Retrograde-X RGXS-70SL-Metal (2 pieces, Spinning)

£248.00

Valleyhill Retrograde-X RGXS-70SL-Metal (2 pieces, Spinning)

£248.00

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Valleyhill RetroBasic RBS-70TR (2 pieces, Spinning)

£164.00

Valleyhill RetroBasic RBS-70TR (2 pieces, Spinning)

£164.00

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TailWalk EGIST SD S86M (Spinning)

£265.00

TailWalk EGIST SD S86M (Spinning)

£265.00

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TailWalk EGIST SD S77M (Spinning)

£258.00

TailWalk EGIST SD S77M (Spinning)

£258.00

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OLYMPIC SUPER CALAMARETTI AT GCALSS-862M-AT (Spinning)

£1,173.00

OLYMPIC SUPER CALAMARETTI AT GCALSS-862M-AT (Spinning)

£1,173.00

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JACKALL GEKIDAKI TR SHAFT GDTR-S67MH/R (Spinning)

£262.00

JACKALL GEKIDAKI TR SHAFT GDTR-S67MH/R (Spinning)

£262.00

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JACKALL GEKIDAKI TR SHAFT GDTR-S611ML/R (Spinning)

£262.00

JACKALL GEKIDAKI TR SHAFT GDTR-S611ML/R (Spinning)

£262.00

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JACKALL GEKIDAKI TR SHAFT GDTR-S64M/R (Spinning)

£256.00

JACKALL GEKIDAKI TR SHAFT GDTR-S64M/R (Spinning)

£256.00

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JACKALL GEKIDAKI TR SHAFT GDTR-S511ML/R (Spinning)

£251.00

JACKALL GEKIDAKI TR SHAFT GDTR-S511ML/R (Spinning)

£251.00

In stock 1 Products

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Fishing Rods

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