Saltwater Fishing Lures - Britannic Trade

Saltwater Fishing Lures

Our Saltwater Fishing Lures range brings premium Japanese (JDM) tackle to UK sea anglers chasing bass, pollack, cod, wrasse, mackerel, garfish and mullet, plus squid and cuttlefish on the eging gear. With more than 17,950 lures to browse, it covers everything from shore and rock marks to boat, estuary and surf, so whether you are fishing a clear summer flat for bass or working deep ground for pollack, there is a pattern built for the job.

How to choose a saltwater lure

Start with your technique and target species, then match the lure to the conditions on the day.

  • Bass & pollack: surface stickbaits, shallow minnows and soft plastics for fishing close to structure and over weed.
  • Shore jigging & deeper marks: metal jigs and slow-pitch styles to reach fish holding hard on the bottom.
  • Eging (squid & cuttlefish): egi jigs in sizes and weights tuned to depth, tide and water clarity.
  • LRF: tiny jig heads and micro soft baits for wrasse, mackerel, garfish and mini species off harbour walls and rock.
  • Surfcasting: casting weights and bottom rigs for working open beaches.

The Japanese angle matters here: JDM lures are prized for their refined actions, precise casting balance and durable, saltwater-grade finishes, which is exactly what you want when conditions are testing and presentation makes the difference.

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Prefer to shop the rest of the kit alongside your lures? Explore our terminal tackle, fishing lines and freshwater lures.

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