{"title":"SHIMANO","description":"\u003cp\u003eShimano is a Japanese company, founded in 1921 and based in Sakai, Osaka. It makes fishing reels, rods, line and lures, as well as bicycle parts.\u003c\/p\u003e\u003cp\u003eWe list Japanese-market (JDM) Shimano models. Spinning reels run from Stella and Twin Power to Vanquish and Stradic, with Calcutta Conquest, Antares and Metanium baitcasters. For UK sea fishing there are Sephia rods for eging, Soare rods and reels for LRF, Exsence and Dialuna for sea bass, Coltsniper rods for shore jigging and Ocea for boat jigging. Pitbull and Hardbull are Shimano's PE braids.\u003c\/p\u003e\u003cp\u003eBrowse \u003ca href=\"\/collections\/shimano-reels\"\u003eShimano reels\u003c\/a\u003e and \u003ca href=\"\/collections\/shimano-rods\"\u003eShimano rods\u003c\/a\u003e, or read what changes between home-market and European models in our \u003ca href=\"\/blogs\/fishing-guides\/jdm-vs-european-spec-shimano-daiwa-reels\"\u003eJDM vs European spec guide\u003c\/a\u003e. Items we order for you from Japan take 7–14 working days, with no customs or import fees to pay. Each product page shows its delivery time.\u003c\/p\u003e","products":[{"product_id":"shimano-21-ultegra-2500","title":"SHIMANO 21 ULTEGRA 2500","description":"\u003cp\u003eThe \u003cstrong\u003eSHIMANO 21 Ultegra 2500\u003c\/strong\u003e is a refined, do-everything \u003cstrong\u003eShimano spinning reel\u003c\/strong\u003e built for anglers who want smooth, dependable performance without paying flagship money. In the versatile 2500 size, it strikes an ideal balance of line capacity, casting range and finesse.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHAGANE Gear\u003c\/strong\u003e — cold-forged drivetrain for long-lasting smoothness and durability under load\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight, rigid body\u003c\/strong\u003e that keeps the reel balanced and comfortable through long sessions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilentDrive\u003c\/strong\u003e engineering eliminates play in the rotation for a refined, quiet wind\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAR-C spool lip\u003c\/strong\u003e promotes smooth, tangle-free line release and longer casts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth, progressive front drag\u003c\/strong\u003e for confident pressure on running fish\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho it's for \/ UK use\u003c\/h3\u003e\u003cp\u003eThe 2500 size is a brilliant all-rounder for UK waters — perfect for float, ledger and light-lure fishing for roach, perch and tench on stillwaters and rivers, light bass and pollack work from the rocks, and general lure-and-finesse duties. A superb upgrade or starter reel for anglers who value a quality wind every cast.\u003c\/p\u003e\u003cp\u003eA genuine JDM import, delivered in the UK by Britannic Trade.\u003c\/p\u003e","brand":"SHIMANO","offers":[{"title":"Default Title","offer_id":51283379126539,"sku":"4969363043306","price":139.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/2781\/0315\/files\/4969363043306_2.jpg?v=1753746246"},{"product_id":"shimano-miravel-22-miravel-c2000shg","title":"SHIMANO MIRAVEL 22 MIRAVEL C2000SHG","description":"\u003cfigure\u003e\n                    \u003ctable\u003e\n                        \u003ctbody\u003e\n                            \u003ctr\u003e\n                                \u003ctd\u003eBrand Name\u003c\/td\u003e\n                                \u003ctd\u003eSHIMANO\u003c\/td\u003e\n                            \u003c\/tr\u003e\n                            \u003ctr\u003e\n                                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